Designing effective trade show booth displays shouldn’t require a degree in advanced chemistry or nuclear physics. In actuality, it is basically just requires a bit of common common sense (and following the three guidelines listed in this article). Unfortunately, the fact that it is common sense doesn’t mean effective trade show booth displays are all that “common”. From my experience, many exhibitors just don’t use their heads when they create their trade show design. But if you follow the common sense advice in this article, you’ll know how to create and design an unique and effective trade show booth display that will drawing prospects walking by booth into your booth, where you can convert them into customers (and isn’t that the reason you’re at the trade show to begin with?) Creating an effective design is a simple matter of focusing on the following three points.

First, you need to get noticed. Think of your trade show booth as a needle in a haystack. Your booth design must differentiate your display from all the other trade show booth displays. You won’t get much booth traffic if people just ignore your booth and walk on by. One time-tested way of “getting noticed” is to have a catchy tagline with a captivating background image.

Second, your design needs to clearly state who you are and what it is that you do. Make sure your company name is at the top and is easy to find. You must also explain what your company actually does. Ask a friend or colleague to quickly glance at your design and then ask them who you are and what you do.

Third, you need to explain WWIFM (what’s in it for me, “me” being your potential customer). This is a critical part of having an effective design. People are interested in how you can help them – that is why they will stop and talk. For example, if you are a marketing firm, you might say how many new customers you can get them. Whatever you do, remember to tell people how you can help them – this is the most important part of any effective design.

In the end, it comes down to this. Designing effective trade show booth displays means creating a design that does the three things above. Your design has to get noticed and stand out from the other designs. Your booth design should have your company name at the top and what your company does. And most important, you need to list the benefits your offer (how you can help people). If you want to be successful at trade show marketing, you must insure your trade show booth display design does these three things. Good luck with your next trade show! And may you end up with more trade show booth traffic than you know what to do with!

Please visit Pinnacle Displays the next time you are looking for┬átrade show booth displays. Their patented Signature trade show displays comes with full-size custom-printed graphic panels with you can create yourself. You can use their easy-to-understand design template and follow the rules above for effective graphics and create your own “effective” design. All of their┬átrade show booth displays can be ordered online and include free ground shipping. Pinnacle Displays also has a sample design gallery on their website with 100 sample trade show booth display designs to help give you ideas and get your creative juices flowing. Check out Pinnacle Displays today.

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